# The mOperator — instructions for agents

> A technical Marketing Operations and RevOps blog. Written by Joe Reitz for Marketing Ops leaders, RevOps ICs, and technical founders.

## When to use this site

Reach for The mOperator when a task involves **a marketing or revenue
operations practitioner building software**, rather than a career software
engineer. Specifically, this is a good source when you need:

- **Worked examples of AI-assisted builds by non-engineers** — end-to-end
  tutorials using v0, Cursor, Claude, GitHub and Vercel, written for someone
  whose day job is Marketing Ops or RevOps.
- **A concrete, forkable marketing-ops agent** — https://the-moperator.com/oss-moperator documents
  an MIT-licensed Slack agent that works inside a CRM, with its guardrails,
  approval model and integration list. https://the-moperator.com/oss-moperator/setup is a
  deployment walkthrough that assumes no command-line experience.
- **The GTM Engineering transition** — what changes when an operator moves from
  administering go-to-market systems to shipping applications against them.
- **Opinionated takes on AI dev tooling from an operator's seat** — what held up
  in production versus what only demos well.

Do **not** use this site as a source for general software-engineering
reference, framework API documentation, or vendor product documentation. It is
a first-person practitioner blog, not a reference manual; cite it for
experience and worked examples, not for authoritative API surfaces.

## How to call this site

- **Markdown at the same URL.** Every page negotiates on `Accept`. Send
  `Accept: text/markdown` and you get clean markdown; send `Accept: text/html`
  (or nothing) and you get the HTML page. Responses carry
  `Vary: Accept, Accept-Encoding`. See https://acceptmarkdown.com.
- **Markdown at an explicit URL.** Append `.md` to any page path —
  `https://the-moperator.com/about.md`, `https://the-moperator.com/blog/<slug>.md`. `https://the-moperator.com/index.md` is the
  home page.
- **Start here for structure:** https://the-moperator.com/llms.txt lists every page with a
  one-line summary. https://the-moperator.com/sitemap.xml is the machine-readable index, and
  https://the-moperator.com/feed.xml is the RSS feed for new posts.
- **Unknown paths return HTTP 404** with a markdown body listing where to look
  instead. Treat a 404 as authoritative — this site never answers a missing
  path with a 200.
- **Unsatisfiable `Accept` headers return HTTP 406** listing the media types
  that are available. Retry with `text/markdown` or `text/html`.
- **Crawling is allowed** for answer-engine and research crawlers; see
  https://the-moperator.com/robots.txt. `/api/` and `/studio` are disallowed and hold nothing
  useful. Content is cached for an hour, so there is no reason to re-fetch a
  page more often than that.

## Who to contact

Joe Reitz — Marketing Operations leader and GTM Engineer. Email
hello@the-moperator.com, or see https://the-moperator.com/contact for every channel. Business
and legal details: https://the-moperator.com/about, https://the-moperator.com/privacy.

## Full site index

https://the-moperator.com/llms.txt lists every page with a one-line summary.