Good Operations is like plumbing: you don’t think about it when everything works. By contrast, bad Operations is when something backs up, and then it’s all you can think about and suddenly everyone’s problem.
That’s the context of this whole thing.
This site exists because Marketing Ops, Sales Ops, RevOps… whatever you call it, we’ve always been an arms-length craft: configure the tool, ship the process, rinse, repeat. But while we were all busy putting out fires, the world has changed, and the rules of engagement along with it.
Now:
- Systems thinking and tooling chops are table stakes
- The real work is building things that work – and keep working
- Ops doesn’t live in tickets and launches; it lives in product logic, automation, and real software.
For years, the SOP has been to adopt an existing tool, configure it to meet the needs of the business as closely as possible, and bolt on bits and pieces as you go to solve for the myriad gaps still left. Operators are stuck in this middleground state between systems owners, troubleshooters, and product and/or program management.
AI Tools shift the entire paradigm.
Don’t get me wrong, Operators still are crucial to any organization. Almost all of us want to:
- Build stuff that matters.
- Create order where chaos reigns across messy systems
- Document the work publicly, honestly, and unvarnished
The thing is, we’ve lived in the margins where all the limitations of legacy tools lie for years. No one understands the systems challenges more intimately than we do, but oftentimes the battle has been advocating for the engineering resources to help bridge the gap between our perceived challenges and the ideal state… and we rarely get them.
That’s no longer a problem with AI dev tools like v0, Cursor, Claude, and others.
So why does The MOPerator exist?
Because Operators want to solve complex challenges, but a lot of times don’t know where to start. We’re often "technicalish,” but not fully trained developers. We don’t live and die CI/CD, many of my peers don’t even have a Github account, much less know where to begin.
On this site, you’ll find practical guides, videos, and even repos you can fork and customize for yourself. You’ll be deploying your own apps in no time.
Let’s fucking go.