Blog

Guides, insights, and lessons learned on the journey from operator to builder.

Vibecoding: What I've Learned in My First Year with AI Coding Tools

A year into building with Claude Code, v0, and other AI coding tools, Vercel's marketing ops lead breaks down what actually worked, what broke, and why non-technical operators are better positioned to build than they think. Covers the shift from UI-based workflow tools to agentic, Slack-first automation, plus hard-won lessons on security, context management, and avoiding duplicate builds across teams.

Aug 21, 20265 min read

Read article

Everybody Ships: Git Happens

Marketing Ops professionals don't need to become engineers, but understanding Git workflows unlocks significant leverage. This guide demystifies GitHub, shipping code, and deployment processes so operators can unblock themselves and collaborate more effectively with engineering teams.

4 min readRead

Feb 6

Combining One Repo into Another Using AI Tools

Modern AI tools like Claude can handle repository merging automatically. This post explains how to consolidate multiple repos efficiently by letting AI handle the mechanical work while you focus on structure and intent.

4 min readRead

Jan 27

Tutorial: v0 → GitHub → Your Preferred Tool

This tutorial outlines a practical four-step workflow for transforming v0 prototypes into production applications. Learn how to leverage v0 for rapid prototyping, deploy via Vercel, establish version control with GitHub, and transition to local development for serious iteration.

4 min readRead

Jan 16

Tutorial: Forking a Repo & Deploying to Vercel

This tutorial breaks down the complete workflow for forking GitHub repositories and deploying to Vercel. Learn how to take any existing project, make it yours, and get it live on the internet with automatic deployments.

4 min readRead

Jan 13

Raison d’être

Marketing Operations has evolved beyond tool configuration and process management. The real work now involves building custom solutions that work and keep working. This post explains why operators need to embrace AI development tools to solve complex systems challenges that legacy platforms can't address.

4 min readRead