About The MOPerator
Only where love and need are one,
And the work is play for mortal stakes,
Is the deed ever really done.
For Heaven and the Future's sakes.
Joe Reitz
Marketing Operations → GTM Engineer
Whether we wanted it or not, times are changing. The best Operators are no longer just system admins, they're part product manager, part engineer. This new emerging field is becoming known as GTM Engineering. The MOPerator is about building in public and documenting the journey from traditional Ops work to shipping real applications that solve real business challenges.
@joe_reitzThe Mission
Operations professionals are some of the most systems-minded people in any organization. We build automations, design processes, manage complex tech stacks, and solve problems every single day.
But there's always been a gap between "I can configure this tool" and "I can build something better."
That gap used to require years of sweat equity: learning to code, earning a computer science certification, and/or toiling away for years as a junior developer in the honorable pursuit of working experience.
With AI-powered development tools like Cursor, v0, Claude, and others—operators can now build real applications.
And who better to do it? We've worked for years under the constraints of legacy systems and always found a way to make it work. The skills you already have—systems thinking, problem decomposition, understanding business logic—are exactly what you need. The AI handles the syntax, your ideas become the product.
What You'll Find Here
Video Tutorials
Real builds from start to finish. No fluff, just shipping.
Written Guides
Deep dives on concepts, patterns, and best practices.
Real Projects
Apps relevant to Ops work you can learn from.
Honest Takes
What works, what doesn't, and what's just hype.
The Name
Marketing Operations + Operator
It's a nod to where we come from and what we're becoming, but it's just as valid for SOPs and RevOps professionals, or really anyone with a little curiousity and spare time. Also, someone has to clean up the mess.
Want to follow along or connect?